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Search Engine Optimization (SEO) Tips

How to increase search engine rankings.

TITLE tag to increase traffic to web site
Improving the Title tag is one technique. The appearance of key words within the web page title is one of the biggest factors. It's surprising how many web sites have simple titles like "Home Page", “My web page” that don't utilize keywords at all. In fact, it's not unusual to see whole many web sites that use the same title on every page in the site.

The title tag is the single most important of content for people who search.

  • Keep it short: Don’t have more than 8-10 words.
  • Lead with the most important word for that particular page.
  • Always start off with what is specific about the page. Many websites begin their title with their organization/brand name. This is a very common mistake, so check out your website.

The description tag is recommended
The description tag is not nearly as important as the title.
However, it does have some value. Write it as a summary and keep it under thirty words.

Keyword tags
Keyword is more important for website.

Update your web site with good and new content
Web Crawlers in Search engine web crawlers constantly check for new content on web site. This affects how your website ranks in search results. A blog strategy for most sites - each blog post has its own URL and is an easy way to add new fresh content to your website. Always update it then you can train search engines to index your site several times a day.

Have a site map
People like site maps, and so do search engines.
Make sure that the site map is available from the homepage that it is presented in a text-based format, and that it is kept up to date.

Simple Keep URLs
Web Crawlers can confuse when Multiple URLs for the same site. A common mistake is to have different URLs for the home page. One is what you type in a search engine, like www.jobs2india.com.

Avoid Flash
Search engines don’t like Flash either, and find it very hard to index Flash-based pages.

Build your website in static HTML
You don’t need a dynamic website unless you have dynamic content. You may store your website in a database but you’re better off publishing it as a static HTML website. It’s cheaper, the pages will download faster, and search engines will find it easier to index your website.

Keep URLs short and intuitive
Long URLs can hurt natural search optimization and aren’t user-friendly (beware of long strings of characters often found product pages on ecommerce sites).

Avoid frames
Frames are a very bad idea.

Alternative text
As a rule you should have alternative text for every image. Make sure you use descriptive, care word-rich text.

Watch your JavaScript
Any links that you have in JavaScript should also be published in HTML. Otherwise the search engine won’t be able to follow those links.

 
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